Huawei and Micromax declared another and altogether strange partnership in india. The Chinese big cand is tribute its devices through the offline network of its Indian partner to realize a broader reach in one among the largest markets within the world.
In an official public statement, the organization said there is a staged extension plan with ten noteworthy Indian urban communities, including key markets like Delhi, Mumbai, Chennai, Bangalore, Ahmadabad, Kolkata, and Jaipur.
An offline store of Micromax and Huawei in Delhi:
Tornado Pan, head of the Honor Consumer Business Group India said the aim is to be available where buyers are. “We decide to target a sturdy offline distribution network occupation to the wants of customers in urban and rural regions of the country.”
The Micro-max organisation had loots of store in Delhi. but due to large competition Micro-max had to shutdown their stores. Now Honor is going to use Micro-max store data. As we know that the data of any company play a great role for making a organisation stronger. The Micromax company had a huge market in India before 2015 that is that reason of Huawei is going to shake hand with Micro-max.
What are the aim of Huawei
A statement from Sunil Joon, head of Strategy at Micro-max. Said the corporate “aims to draw a step nearer in finding buyer wants with innovative offerings.”. This means Honor is using Micro-max data and network in offline sales. And distribution to undertake and challenge the leaders on the Indian market Samsung and Xiaomi.
Although the net market within the Asian nation is growing quicker than ever, there’s still an enormous offline market. And Huawei clearly however it might be a lot of quicker to use on the present Micromax network rather than building on of its own.
Concussion:
Both organisation wants to take position in market again. Although Honor is well known company while Micro-max was well known comapny. After making partnership Huawei can take some benefit.
Huawei may loose i do not think Micromax have some market knowledge.